George Monkton
PPC Strategist
A Little Bit More About George,
Our PPC Strategist
George is our Pay Per Click (PPC) Specialist, and is responsible for managing online advertising campaigns across our client portfolio. Through keyword research, ad creation, optimisation and budget allocation, George ensures all campaigns drive targeted traffic to help clients achieve their specific marketing goals. Tracking performance and monitoring trends, George not only helps deliver revenue growth, but also a higher return on investment for our clients, with ads that attract and convert.
Interests:
As PPC Specialist, I manage online advertising campaigns across our range of clients. My job is to ensure they are tailored to each business and their target audience, driving relevant traffic to their websites and delivering a positive return on investment (ROI). From strategic planning and keyword research to ad creation and performance analysis, the goal is to make sure ads are relevant, engaging, and targeting the right audience.
Through campaign optimisation and analysis. I look closely at metrics like click-through rates, conversion rates, and cost per acquisition, identifying areas for improvement. This ensures any optimisations made are informed by real user-data, maximising performance from all angles. Conducting A/B testing also helps make campaigns more proactive, refining ad copy and landing pages, and producing learnings for future campaigns.
Looking after the entire lifecycle of a campaign, from initial planning to ongoing optimisation and reporting. Being a PPC Specialist involves combining creative, analytical, and strategic thinking across these stages, and for me there’s nothing better than witnessing the results from a targeted, well-optimised campaign.