The CRO Gap That’s Costing You Revenue
Getting traffic is just the first step. Turning it into revenue is where most brands fall short. Without clear metrics, actionable data, and structured testing, businesses leak revenue at every stage. We focus on what works, cut what doesn’t, and scale what drives growth.
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Reach Out
Identify how users interact with your site, and where they don’t. Our UX playbook pinpoints friction, gaps, and conversion blockers, then applies proven design and behavioural principles to increase engagement and drive more on-site action.
Using a proprietary performance model, we evaluate traffic sources, customer behaviours, and funnel efficiency. Channels and conversion points are prioritised by scalability and revenue potential.
We focus on small wins that lead to big gains. From button clicks to form interactions, we optimise micro-conversions to strengthen user journeys and compound performance across the funnel.
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Learn more about Conversion Rate Optimisation (CRO)
CRO is the systematic process of enhancing your website to increase the percentage of visitors who complete desired actions, such as making a purchase, signing up for a newsletter, or requesting a quote. It involves analysing user behaviour, identifying obstacles in the conversion funnel, and implementing data-driven changes to improve performance.
Key CRO techniques include A/B testing, multivariate testing, heatmap analysis, user session recordings, and conversion funnel analysis. These methods help identify which elements of your website influence user behaviour and how to optimise them for better results.
If your website receives traffic but struggles with low conversion rates, high bounce rates, or abandoned shopping carts, it's a strong indicator that CRO could benefit your business. Regularly monitoring analytics and user behaviour can reveal opportunities for optimisation.
The timeline for seeing results can vary based on factors like website traffic, the extent of changes implemented, and testing durations. However, many businesses begin to notice improvements in conversion rates within a few weeks of implementing CRO strategies.
Macro conversions are the primary goals of your website, like a completed purchase, a demo booking, or a lead form submission.
Micro conversions are smaller user actions that move people toward those goals, such as adding a product to a cart, downloading a brochure, or signing up for a newsletter.
At Revolution, we optimise both because improving micro-conversions builds momentum that drives bigger, revenue-generating outcomes.
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