Unlock Revenue Already in Reach
Acquisition is expensive, but the bigger opportunity often lies in optimising what you already have. Without a plan to retain, re-engage and expand customer value, growth stalls. Our LTV strategies go beyond retention. We use data, automation and behavioural insight to increase order size, purchase frequency and customer lifespan.
Reach Out
Reach Out
Use customer behaviour to identify high-fit products and services. Smart segmentation + targeted comms = more value per customer, without more acquisition cost.
Consistent, relevant communication keeps customers engaged and loyal. We map full lifecycle journeys to increase the repeat purchase rate and lower churn across your customer base.
Use NPS, reviews and customer data to surface what’s working, fix what’s not, and continuously improve the experience. Loyal customers buy more and bring others with them.
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Learn more about Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) represents the total revenue a business can expect from a single customer throughout their relationship. It helps businesses identify high-value customers, tailor their marketing and sales efforts, and improve profitability.
Increasing LTV is important because growth gets expensive without it. Acquiring new customers costs more than retaining existing ones, and without a plan to maximise value from each customer, your ROI shrinks fast. Boosting LTV means more revenue per customer, less churn, and greater efficiency across your marketing spend.
Customer Lifetime Value is calculated using the following formula:
(Average Purchase Value x Purchase Frequency) x Customer Lifespan
For example, a customer making two purchases of £500 per year for five years would generate a CLTV of £5,000 – (£500 x 2) x 5 = £5,000. This formula helps businesses understand the long-term value and profitability of each customer.
Retention and nurturing are tactics. LTV optimisation is the outcome. Retention keeps customers coming back. Nurturing builds stronger relationships. But LTV optimisation brings it all together, using those tactics alongside upsell, reactivation, segmentation, and automation to increase the total value each customer generates over time.
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