defibshop is the UK’s leading independent retailer of defibrillators. They aim to improve survival outcomes in Sudden Cardiac Arrests (SCAs) through awareness, CPR training, and defibrillator access. Facing slowed growth after an initial peak, defibshop partnered with Revolution to drive conversions, boost revenue, and increase domain authority - forming a long-standing collaboration focused on sustainable business growth.
To help defibshop overcome stalled growth and drive measurable revenue gains, we devised a multi-faceted growth strategy. This included creating content pillars to build out manufacturer pages, targeted SEO and PPC optimisations, and digital PR through our four-years-strong annual Cardiac Coverage Report. We also implemented a Magento website replatform to help refresh defibshop’s digital real estate and improve user experiences.
CCR 2025 generated 137M audience, 545K estimated views, avg 72 domain authority
Organic revenue up YoY
Paid search revenue up YoY
Paid shopping revenue up
Replatforming defibshop’s website to enhance user experience and deliver conversions.
Building out content pillars to enhance search visibility and increase domain authority.
Securing high-profile media coverage through our annual data-driven report.
Delivering targeted campaigns to drive traffic and turn clicks into customers.
“We wanted a partner who understood our business and our life-saving mission. Revolution took the time to understand not just our objectives for business growth, but also our values, and our different audiences. Projects like the Cardiac Coverage Report - now in its fourth year - have really helped raise our profile as the leading retailer of defibrillators, with high-quality media placements and valuable backlinks sending more traffic to our website.”
Head of Marketing & eCommerce, defibshop
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